Getting happy employees to review is more an art than a science. Send Review Requests To Current Employees. However, you don’t need a paid account to improve your Glassdoor rating so we get too deep into that here. There is also a paid version which allows you to further build out your page, feature a review of your choosing, and advertise your company and jobs on open competitor profiles.

If you don’t already have a company page, you’ll be able to do so once you create your free account. All you need is access to a company email address so you can verify your account.Ī free employer account allows you to update basic company information, view analytics on profile visits, and join the conversation by responding to reviews - more on that later. In order to manage your company page on Glassdoor, you’ll need to create a free employer account. As a general rule, I’ve found that most business owners tend not to care about Glassdoor until they notice an issue. No amount of online reputation management is going to convince unhappy employees to praise your company online.Īssuming you have the ‘great employer’ bit down, and the Glassdoor numbers are in your favor, then it’s time to start improving.Ĭhances are, you already have a Glassdoor page with negative reviews on it. Excellent Glassdoor reviews start with being an excellent employer, and I can’t stress that enough. On the other hand, if it looks like everyone in your company has already complained online, you may have bigger fish to fry. If the number of negative reviews only amounts to a small percentage of your total employees, then it’s probably not representative of the average employee opinion. To get a sense for how deep your Glassdoor troubles go, first, locate your average rating and the current number of reviews. Angry employees look for justice by venting online while happy employees are content with the way things are. People tend to write negative reviews at a much higher frequency than positive ones. (And that average includes all the companies with plans - imagine how low that would be if you took those out!)

In fact, the average company rating on Glassdoor is a 3.3 out of 5. Most companies can’t achieve a positive Glassdoor without a plan. If your Glassdoor page is in bad shape, you can take solace knowing that you’re not alone.

Green glassdoor